Spec Project Concept: This campaign works to build a strong community feeling between SelectHealth and residents of Utah and/or Idaho. In Idaho, SelectHealth is the local option for health insurance, and it is the only local choice for residents in Utah. As a result, this campaign builds on these neighborly roots to connect locals to their community health insurance company.
Print Ads
Social Media
Copy:
Hey Neighbor. Feeling lost? We are here to point you in the right direction. Download the SelectHealth mobile app today to uncover the neighborly path to healthcare.