Student Project: In my advertising design class during the spring semester of 2022, I developed a spec project to reinvent the concept, copy, and design for Cats the musical. This new approach is rooted in indulging your inner feline.
Print Ads
![](https://cdn.myportfolio.com/4af9b3fa-2726-45fc-9a3f-80f2ec1eacd1/ab8c4074-e151-4bba-a94e-7604ef53ab03_rw_1920.png?h=f1b5e607d6127e0630722b3f6cb2acc9)
![](https://cdn.myportfolio.com/4af9b3fa-2726-45fc-9a3f-80f2ec1eacd1/0aba5142-8cb0-4bd3-83f4-aebdd4d89db6_rw_1920.jpg?h=da5c0e8607001bb2988d8c03a99fcffb)
![](https://cdn.myportfolio.com/4af9b3fa-2726-45fc-9a3f-80f2ec1eacd1/6356f4c0-69a5-4bcb-96f6-59351efabc2d_rw_1920.jpg?h=c7f2ef006e460c09fbea434ab4558944)
Direct Mail
![](https://cdn.myportfolio.com/4af9b3fa-2726-45fc-9a3f-80f2ec1eacd1/109a5bd6-c83e-4b2c-80c4-e9d25d5278c8_rw_1920.png?h=86ea5f5e43f221cdc760546d9a97e680)
Social Posts
![](https://cdn.myportfolio.com/4af9b3fa-2726-45fc-9a3f-80f2ec1eacd1/01c4904f-9ce2-4f9c-b2f7-068f593f6291_rw_3840.png?h=beaf1614ec267e43bad43207aaa3c9b3)
Outdoor
![](https://cdn.myportfolio.com/4af9b3fa-2726-45fc-9a3f-80f2ec1eacd1/41b28b1d-379f-4297-a4c2-49f1d21da533_rw_1920.png?h=6ce080d8e82cbef59081c98ee284c0a0)
Online Animated Banner
![](https://cdn.myportfolio.com/4af9b3fa-2726-45fc-9a3f-80f2ec1eacd1/afac2412-1124-48c7-9142-197329bd0d1b_rw_1920.png?h=9279e5d062630af02cc83ac1f41e3ec5)
Transit Poster
![](https://cdn.myportfolio.com/4af9b3fa-2726-45fc-9a3f-80f2ec1eacd1/4a688507-6848-4da0-b70c-39091c908d39_rw_1920.png?h=44c2e1be9caa6ffc7c601a47dd351edc)
Apparel
![](https://cdn.myportfolio.com/4af9b3fa-2726-45fc-9a3f-80f2ec1eacd1/bfd2fb80-84d7-4d08-8e79-1c64b03c0044_rw_1920.jpg?h=5ea26542c15029806c1f98dfba7cf181)
Video Storyboard
![](https://cdn.myportfolio.com/4af9b3fa-2726-45fc-9a3f-80f2ec1eacd1/c5b4f960-8d39-41d5-ac11-a24fc767b469_rw_3840.png?h=2f705ad71e1a5dc2bd72c6fc7a0c794f)
Guerilla Marketing
![](https://cdn.myportfolio.com/4af9b3fa-2726-45fc-9a3f-80f2ec1eacd1/91f836fa-94ef-4360-b779-b50a267957c0_rw_3840.png?h=02e6307831d3a143d05cf8ecadc1fcf8)
Paw prints painted on the ground in alleyways.
![](https://cdn.myportfolio.com/4af9b3fa-2726-45fc-9a3f-80f2ec1eacd1/1963eda5-cd09-4853-a895-e2c029526ef9_rw_3840.png?h=41d2e331ac4a3201319eddc51df2a129)
Vinyl cat eyes placed on the sides of buildings.