As one of three writers for the 2023 Breeders' Cup campaign, I wrote for various media types in preparation for the 40th anniversary of the world championships at Santa Anita Park. From posters, digital ads, and targeted ticket emails to radio and tv scripts, I worked to embody the larger-than-life tone that matches the Breeders' Cup World Championships.
Out of Home
Video
Emails
Cocktail Recipe Brochure
Website Copy
